First Look: Pierre Balmain's Spring 2013 Campaign

Lovely!

Photo: Karim Sadli

It's no secret we're freezing here in BoyVig, counting the days until warm weather comes about, which is why these 2013 spring campaigns have been keeping us going—at least visually. The latest one to give us vacation envy was shot by Karim Sadli for Pierre Balmain's Spring 2013 collection. The campaign was inspired by the idea of "glamour under the sun," and to Pierre Balmain that means the grand hotels founds in Nice and the French Riviera, Les Bains Douches (a popular Parisian club in the '80s), and French actress Jeanne Moreau's style in the 1963 film, La Baie des Anges.

To execute this vision, director Atelier Franck Durand posed models Anna Selezneva and Bastiaan van Gaalan lounging poolside and walking through luxe landscapes.


Of course the clothes also have us itching to shed our down parkas for romantic lace dresses, peasant skirts, and tuxedo jackets. See our favorite images from the ads and watch the video, below.


Find the entire Pierre Balmain Spring 2013 Ready-to-Wear Collection here

Photo: Karim Sadli 

Photo: Karim Sadli 

Photo: Karim Sadli 

Photo: Karim Sadli 

Photos: Karim Sadli